If we wish to reach Heaven we must exercise our desire for it. St. Augustine would say this is the essence of prayer. We can't become worthy citizens of Heaven if we don't long to live there during our time of exile.
Giving prayer pride of place in my life will allow God's love to be the defining force in the shaping of my identity. The dialogue of prayer will awaken me from the slumber of automation, the drudgery of the machine and the slave, to the full flowering of my personhood.
Martha was sleepwalking through life. Mary's eyes were fully open because they were turned toward the bridegroom's face.